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Unified Partner Management

What Is Partner Relationship Management?

The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or…

9 min readOct 5, 2023

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What Is Partner Relationship Management?

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Sugata Sanyal
in
Unified Partner Management

What is Similar or Different About Using PRM Versus CRM for Partner Management?

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar…

5 min readMar 1, 2024

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What is Similar or Different About Using PRM Versus CRM for Partner Management?

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Sugata Sanyal
in
Unified Partner Management

Reasons Why Channel Management Varies Around the World

Over the past decade, organizations relying on channel infrastructure to reach their end buyers have invested significantly in unified…

6 min readFeb 20, 2024

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Reasons Why Channel Management Varies Around the World

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Sugata Sanyal
in
Unified Partner Management

Channel Management Maturity: How to Get There

The channel concept has existed since the Stone Age–when one person bartered with another. While technology has evolved rapidly over the…

7 min readFeb 7, 2024

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Channel Management Maturity: How to Get There

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Sugata Sanyal
in
Unified Partner Management

Maximizing Channel Sales Success: Leveraging Workflow Automation for Optimal Results

In the dynamic world of sales, channel sales have emerged as a vital strategy for businesses aiming to expand their market reach and…

21 min readDec 21, 2023

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Maximizing Channel Sales Success: Leveraging Workflow Automation for Optimal Results

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Sugata Sanyal
in
Unified Partner Management

Six C’s of Channel Management — How to Drive Growth

When managing any team, you must have processes in place to support your initiatives and help you streamline tasks more efficiently. This…

5 min readNov 22, 2023

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Six C’s of Channel Management — How to Drive Growth

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Sugata Sanyal
in
Unified Partner Management

Partner Relationship Management: Invest for Success & Growth

In today’s competitive business landscape, fostering strong relationships with partners has become paramount for sustainable growth. This…

10 min readNov 14, 2023

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Partner Relationship Management: Invest for Success & Growth

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Sugata Sanyal
in
Unified Partner Management

Is Channel Management Definition Harder Than You Think?

“Channel management” is a broad term that is generally not well-defined — even for people involved in channel activities. I’d like to…

3 min readNov 3, 2023

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Is Channel Management Definition Harder Than You Think?

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Sugata Sanyal
in
Unified Partner Management

How to Excel in Channel Sales Management: A Complete Guide

Channel sales management is a critical aspect of business strategy for organizations looking to expand their reach and drive sales growth…

7 min readOct 17, 2023

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How to Excel in Channel Sales Management: A Complete Guide

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Sugata Sanyal
in
Unified Partner Management

Building a Run Rate Channel Sales Motion

Building a run rate motion in a direct sales business is tough enough, requiring that you rigorously streamline your marketing and sales…

5 min readOct 4, 2023

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Building a Run Rate Channel Sales Motion

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Sugata Sanyal

Sugata Sanyal

A serial entrepreneur, Sugata Sanyal is the founder & CEO of ZINFI (www.zinfi.com) - a leader in Unified Channel Management SaaS platform for enterprises.

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